Meet the Team

Chris Blum, Principal Consultant


Chris is a results oriented marketing professional with over 16 years experience in B2B technology marketing, working with Silicon Valley’s Hottest Companies including ZoneLabs, Vontu, LogLogic, Cisco, SugarCRM, and Birst.

Prior to launching PipelineDemand, Chris was Sr. Director of Channel Marketing and Demand Generation at Birst, where she was instrumental in building a world-class Global Channel Marketing Program and lead generation engine. During her tenure, the marketing team increased overall lead volume by 59% with a 23% increase in lead to opportunity conversion and 43% increase in the lead to opportunity acceptance rate, resulting in sales achieving 134% over plan.  Prior to Birst, Chris was Director of Channel Marketing and Demand Generation at SugarCRM where she created marketing strategies and solutions directly resulting in driving revenue, producing high quality sales leads and building awareness. While at SugarCRM she was recognized by CRN Magazine as a 2012 Women of the Channel for creating a world-class channel marketing program.  Chris has been instrumental in building channel marketing and demand generation programs from the ground up, creating metrics to measure success, and working closely with sales teams and channel partners to drive revenue.

Chris holds a B.S. degree in Marketing from the University of Phoenix. When not working Chris enjoys spending time with her two young sons, husband and cat, Bugz. She is an avid foodie, and publishes a cooking blog, usually while on her exercise bike.